Competition: [Parabellum Cycle 1] Miscellaneous - R&D: Mad Men: ACE Edition

Participation Type: Low Impact

Arx Capital Exchange is seeing stagnating sales. The Regent has stepped in to push profits to far greater heights. He has called for increased advertising. Now, ACE is in need of some new marketing material. You have been placed in charge of creating this new marketing campaign.

Objective

Create a Marketing Pitch for one of the ACE Stores.

Your objective is to compile a small portfolio that can be used by one of the ACE stores to appeal to broader markets in the DB and Beyond. You can select a single product (item), a whole store, or ACE as a whole to represent in your marketing campaign.

Rules

In your submission you should include the following:

• State the purpose or Objective of the campaign (Increasing brand awareness, increasing sales, highlighting specific products, overcoming a negative image, Etc.)
  
• Describe the Target Audience
  
• Include a Slogan for the Store
  
• Include a Key Message
  
• Include at least 2 items of Creative Content such as a jingle, memorable commercials or ads,mascots and more.
  

Your pitch must be submitted as a PDF, Powerpoint presentation, or video entry.

If submitting a video entry, please include a separate link to any relevant creative content included in the video.

Grading

Grading: Submissions will be graded on:

Creativity and Originality: 30%
Presentation Quality: 20%
Relevance and Feasibility: 20%
Spelling and Grammar: 15%
WOW factor: 15%